Reliable decision-making through a combination of market analysis and FTO searches
INDUSTRY: MEDTECH (SURGICAL ROBOT)
REAL SUCCESS STORIES DUE TO IP STRATEGY
Analysis of the potential of entering the US market. Identification of immediate competitors in the market and freedom-to-operate analysis.
Determination of sales volume as well as expected growth rates in the specific technology area of the US market, identification of immediate competitors and competitive products.
PRIMARY CUSTOMER BENEFIT
Provision of key strategic decision bases for a market entry in the USA. Analysis of the competitors in the market as well as risk assessment based on the respective market shares and property rights (FTO analysis).
Minimally invasive surgical robots