Reliable decision-making through a combination of market analysis and FTO searches
INDUSTRY: MEDTECH (SURGICAL ROBOT)
REAL SUCCESS STORIES DUE TO IP STRATEGY
THE CHALLENGE
Analysis of the potential of entering the US market. Identification of immediate competitors in the market and freedom-to-operate analysis.
SOLUTION CREATED
Determination of sales volume as well as expected growth rates in the specific technology area of the US market, identification of immediate competitors and competitive products.
PRIMARY CUSTOMER BENEFIT
Provision of key strategic decision bases for a market entry in the USA. Analysis of the competitors in the market as well as risk assessment based on the respective market shares and property rights (FTO analysis).
PRODUCT TYPE
Minimally invasive surgical robots
OUR TASK
- Preparatory workshops with developers and marketing specialists
- Preparation and execution of a market analysis as decision-making basis for product launch (USA)
- Risk analysis and legal evaluation of the competition and relevant intellectual property rights
OUR SOLUTIONS
- Analysis of the product-specific features and technical advantages of the customer's product, as well as identification of the potential areas of application
- Segmentation and structuring of the global market
- Analysis of growth rates in the US market
- Identification of relevant competitors, their products and property rights
RESULTING CUSTOMER BENEFITS
- Knowledge of market potential and expected growth rates
- Legal security for market entry (freedom to operate)
- Knowledge of competitors and their property rights situation
- Comparative analysis of own product strategy with that of competitors